Welcome!

Welcome to TravConsult's China blog!

We have created this blog as an interactive, educational and informative place for business people, tourism and hospitality professionals, academics and those interested in learning more about Chinese culture, business & tourism.

You can find the latest news, tourism news & business news from China as well as links to useful tourism & business sites on China from around the world, plus the direct link to the Chinese Government's statistics site.

There are also useful links, tools and gadgets on:

- Learning about Chinese tourists

- Doing business in China

- Learning to speak Chinese (Mandarin)

- Recommended books, CDs and DVDs

- Weather & time in Beijing, Shanghai and Guangzhou

- Calendar of business events in China

- Chinese recipes

- Many others…

This blog is under constant review and revision and we would sincerely appreciate and welcome your feedback, comments and suggestions. Please feel free to email me at trevor@travconsult.com.au or simply post a comment in the blog.

From the TravConsult Team, we thank you for visiting our China Blog and hope you enjoy it and learn something new about China, the "Middle Kingdom" and its people.


Trevor & Lilly

Tuesday, June 22, 2010

In tourism, first impressions count.

The Cairns Post
16 Jun 2010
Posted by Trevor at 8:11 PM
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"Welcome mats out for Chinese influx" by David Sexton for the Cairns Post, Feb. 10, 2010

"Welcome mats out for Chinese influx" by David Sexton for the Cairns Post, Feb. 10, 2010
Elen Erasmus, from Lagardere with Lilly Choi-Lee from TravConsult

To view some links with PDF files, you may need Acrobat Reader Version 6 or above; this is available as a FREE DOWNLOAD ABOVE. Just click on the Adobe logo to go direct to the Adobe download page.

Innovative Specialists in Chinese Outbound Tourism: Featuring...

This new segment to our blog will feature people and/or organizations who we consider to be leading the way in research, social media, marketing, technology, e-tourism strategy and service for travel, tourism, and hospitality organizations attracting or wanting to attract Chinese tourists.

Our first featured organization is CHINAeCONNECT based in Beijing.


One of the worst investments that tourism-related organizations make when trying to attract Chinese tourists is paying for a Chinese-language version of their website which is just a literal translation of their website in their native language.

To justify this action, many such organizations quote the latest figure from the Chinese Internet Network Information Centre (CNNIC) of China having 298 million internet users as of April this year (2009).

Indeed, a staggering figure, but do Chinese people, and more importantly, Chinese consumers, utilize the internet and other social networking tools in the same way as western consumers?

The answer to this question is no. The online landscape in China is very different to that in western countries and requires a deep knowledge of Chinese culture and customs and specialized technology applications.

And above all, just as with any other business or industry in China, quality connections to and long standing relationships with Chinese people of influence, social standing and political experience will determine the levels of business success achieved.

The three founders of CHINAeCONNECT are "top social media, technology and e-tourism strategy experts" and understand these prerequisites for online business success in China well.

Winser Zhao, George Cao & Jens Thraenhart have each created and operated highly successful businesses in China and other countries specialising in social media, blogging, Chinese consumer behavior, marketing, sales automation and online distribution technologies as well as developing e-strategies for the travel, tourism and hospitality industry.

CHINAeCONNECT "provides end-to-end solutions for hotel companies, tourism organizations, and travel corporations, as well as small to mid-size businesses seeking success in the Social Web, as well connecting with consumers in China via electronic distribution channels. Clients can find success with proven and innovative social media strategies and initiatives, and achieve maximum impact through well-executed campaign strategies."

According to a recent article by John Paczkowski in the Digital Daily online publication, the bulk of internet users in China, favour "Baidu" (holding more than 62 percent of China’s online search market) over "google" and "yahoo" as their preferred Chinese language search engine. We therefore suggest to any organisations wanting to attract Chinese tourists to utilize businesses like CHINAeCONNECT who are strongly experienced in the online landscape in China.

Unlocking the power of Chinese consumers: An interview with Stephen Roach

The above video can also be found at the following link:
http://www.mckinseyquarterly.com/Unlocking_the_power_of_Chinese_consumers_An_interview_with_Stephen_Roach_2428

China Business & Management Solutions: ChinaSolved

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China Travel Trends-Reaching the Chinese Travel Market Online

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Great Presentations about the Chinese Tourist Market!

China Travel Social Media Marketing

Chinese Word of the Day!

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